Effective date: 18 October 2026
Last reviewed: 18 October 2026
1. Who operates this website
BFS Digital Ltd is a private limited company registered in England and Wales under company number 17210196. Registered office: 27 Old Gloucester Street, London, WC1N 3AX. BFS Digital Ltd operates its websites and digital services through its own corporate identity and trading brands. Privacy contact: info@bfsdigital.co.uk.
UKPrivateHealth.co.uk is a website/brand operated by BFS Digital Ltd. Unless a particular page or service says otherwise, BFS Digital Ltd is the data controller for information processed to operate this website and its own services.
2. Scope and healthcare boundary
This notice covers personal information processed through UKPrivateHealth.co.uk for website operation, enquiries, business accounts, advertising, directory or related digital services actually offered on the site. The website is not a healthcare provider and does not provide diagnosis, treatment or clinical advice merely by publishing healthcare information. Do not submit patient records, diagnoses, symptoms, prescriptions or other clinical information through ordinary website forms.
3. Information we may collect
Depending on the functions enabled, we may collect names and contact details; organisation, clinic and professional details; account and login data; listing, advert and profile content; enquiries and support messages; subscription or payment transaction references; technical and security data; and cookie or analytics data. Remove any category from this notice if the website does not collect it.
4. Purposes and lawful bases
We use information to operate and secure the website; manage accounts and profiles; publish and administer listings or advertisements where offered; respond to enquiries; manage subscriptions and payments; prevent fraud and abuse; improve performance; and meet legal obligations. Depending on the activity, we rely on contract or pre-contract steps, legitimate interests where not overridden by individuals’ rights, legal obligation, or consent where required. We document the basis for each activity. Marketing is sent only where permitted by law.
5. Listings and third-party healthcare providers
A listing helps visitors discover services. It does not mean BFS Digital Ltd provides, supervises or endorses the healthcare service, and it does not create a clinician-patient relationship with BFS Digital Ltd. Providers are responsible for their submitted information and their own patient information, clinical records, confidentiality and regulatory duties. If you contact a provider or use its website, booking service or patient portal, its privacy notice applies to its processing.
6. External links and bookings
The website may link to clinic websites, booking systems, payment pages or other services. Those services are operated by third parties unless we expressly state otherwise. Review their privacy notices before submitting information. We do not control their independent privacy practices.
7. Sharing, cookies and analytics
We may use hosting, WordPress and directory tools, security services, analytics, email, payment providers and professional advisers. We may disclose information to authorities where required or legally permitted. Essential cookies may support core functions. Non-essential analytics or advertising technologies, including Google Analytics if enabled, must be described in the cookie notice and handled in accordance with applicable consent requirements.
8. Retention, security and international transfers
We retain information only as long as necessary for the purpose collected and applicable legal, accounting, security and dispute-resolution needs. We apply appropriate safeguards. Where information is transferred outside the UK, we use a lawful transfer mechanism and safeguards where required.
9. Your rights and complaints
Depending on the circumstances, you may have rights to access, correct, erase, restrict or object to processing, request portability, and withdraw consent where consent is the basis. Legal exceptions apply. Contact info@bfsdigital.co.uk or complain to the ICO at https://ico.org.uk/make-a-complaint/.
10. Future clinical services
If BFS Digital Ltd launches a separate product that processes patient or clinical information, that product requires a separate assessment of purposes, lawful bases, special-category conditions where relevant, clinical governance, security and regulatory obligations. This notice does not itself authorise such processing.